A long quote from Pluralistic: The online community trilemma (16 Feb 2026) Cory Doctorow. I feel both seen and slightly attacked by this quote. It is so good. Also, the main question is so good: “Do algorithms shape our interests, or do they help us discover our interests?”
I devote a chapter of my 2023 book The Internet Con, “What about Algorithmic Radicalization?” to exploring this phenomenon:
https://www.versobooks.com/en-gb/products/3035-the-internet-con
The question I grapple with there is whether “engagement-maximizing” algorithms shape our interests, or whether they help us discover our interests. Here’s the thought-experiment I propose: imagine you’ve spent the day shopping for kitchen cabinets and you’re curious about the specialized carpentry that’s used to build them. You go home and do a search that leads you to a video called “How All-Wood Cabinets Are Made.”
The video is interesting, but even more interesting is the fact that the creator uses the word “joinery” to describe the processes the video illustrates. So now you do a search for “joinery” and find yourself watching a wordless, eight-minute video about Japanese joinery, a thing you never even knew existed. The title of the video contains the transliterated Japanese phrase “Kane Tsugi,” which refers to a “three-way pinned corner miter” joint. Even better, the video description contains the Japanese characters: “面代留め差しほぞ接ぎ.”
So now you’re searching for “面代留め差しほぞ接ぎ” and boy are there a lot of interesting results. One of them is an NHK documentary about Sashimoto woodworking, which is the school that Kane Tsugi belongs to. Another joint from Sashimoto joinery is a kind of tongue-and-groove called “hashibame,” but that comes up blank on Youtube.
However, searching on that term brings you to a bunch of message boards where Japanese carpenters are discussing hashibame, and Google Translate lets you dig into this, and before you know it, you’ve become something of an expert on this one form of Japanese joinery. In just a few steps, you’ve gone from knowing nothing about cabinetry to having a specific, esoteric favorite kind of Japanese joint that you’re seriously obsessed with.
Published: Feb 17, 2026 @ 09:05.
Last Modified: Feb 20, 2026 @ 14:37.
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